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Operators will have to reconsider possible areas of a more discrete value chain position as business-to-business (B2B) approaches become key facets of value creation. From a supply point of view, operators will have to follow more diverse policies governing the industry. On a national level, the focus will change to a more holistic digital agenda that creates greater incentives throughout the entire value chain. However, this could increase the risk of fragmentation at the global level.

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